For the past 20 years creative marketing and content development has been at the forefront of Claudia’s career, having held senior production and management roles within many of Canada’s most respected broadcast and digital productions.

Her career started as a teen, working in local TV translating news stories from Italian to English. After many attempts, she finally landed her dream job field directing the iconic Canadian series Fashion Television where she worked closely with the world’s most acclaimed culture-makers over five seasons. It was then that her interest in culture and design sprouted into a full-blown love affair as she traveled the world chasing stories in sky-high heels. 

When the series came to an end, Claudia took on a role developing and launching the highly anticipated live studio talk show The Marilyn Denis Show, where she curated and oversaw popular multi-cam field series for six seasons.

Her commitment to impactful storytelling led her on a months-long assignment across Canada documenting Olympian Clara Hughes’ inspirational journey cycling the country to raise awareness for mental health initiatives, the project aired on TSN and CTV. 

Claudia’s creative abilities extend to writing and directing documentaries, series, and specials for esteemed networks like MUCH, MTV & E!, including notable projects such as Alessia Cara: Homecoming and MUCH x Reebok x Kendrick Lamar. Significant roles include Head Writer for live broadcast events including the iHeartRADIO MMVAs and The Santa Claus Parade.

As an Executive Producer, she has orchestrated groundbreaking live productions such as the iHeartRADIO MMVA Pre-Game and MUCH x Buffer Festival Live! Currently leading Bell Media’s acclaimed branded content studio, she has spearheaded multi-platform campaigns for in house programming like Canada’s Drag Race, The Amazing Race Canada, Masterchef Canada and eTalk. Campaigns span across conventional broadcast, specialty, digital, social media, SVOD, podcasts, print, experiential, and out-of-home for many of Bell Media’s premier properties including CTV, Crave, iHeartRADIO, CTV2, and Discovery among others. With a proven track record of increasing revenue year-over-year, her clients include lifestyle, finance, tourism, tech, entertainment, food, auto and beauty categories. 

Claudia’s experience across a wide range of content and platforms has helped her develop an acute understanding of audience trends. From youth-focused campaigns to conventional audiences and everything in between – this skill helps her develop culturally relevant, targeted creative. Awards include 2017 OMMA Award (Gold), 2017 MIA (Bronze), 2021 MIA (Bronze), 2014 Bravo Award (Bell Media). 

Claudia holds a Bachelor’s degree with a double major in Communications and English (Hons. York University) as well as a Master’s degree in Communications & Cultural Studies (joint program York University & Toronto Metropolitan University).